The Other Side of Reality
ART DIRECTION/FASHION DESIGN/PHOTGRAPHY
The concept came from the reaching saturation point of digital technology. The idea is to turn it back into a simplicity with a digital footprint by using simple silhouettes and sweeten with some lively details and colors. The mood is quirky and a little bit unhinged, it is full of simple elements and solid colors. The lines are crisp and clean while the color plays the fun part. The designs are unusual and minimal, old items turn to be bold and loose their values, a classic fish tail oddly matches with the long vest jacket. Flat graphic and spliced form had interpreted into patterns and silhouettes.